1、店铺入驻门槛不同。淘宝接受符合条件的个人和企业入驻,而淘宝特价版仅接受淘宝、天猫店铺入驻申请,其他类型店铺不支持开通;
2、开店流程不同。淘宝开店,无论是个人还是企业都必须做支付宝认证。而淘宝特价版入驻店铺必须满足:一钻及以上等级、DSR评分指标不低于4.6分、缴纳保证金、未出现假冒商品违规扣分达12分以上等要求;
3、淘宝的运营逻辑是【千人千面】,希望用户停留和逛的时间越长越好;而淘宝特价版则以货品而不是店铺作为最小运营颗粒,用户进来看到的是女装、家居等分类,主要的商品也是为了打造低价、大流量爆款。
淘宝网是亚太地区较大的网络零售、商圈,由阿里巴巴集团在2003年5月创立。淘宝网 是中国深受欢迎的网购零售平台,拥有近5亿的注册用户数,每天有超过6000万的固定访客,同时每天的在线商品数已经超过了8亿件,平均每分钟售出4.8万件商品。截止2011年年底,淘宝网单日交易额峰值达到43.8亿元,创造270.8万直接 且充分就业机会。随着淘宝网规模的扩大和用户数量的增加,淘宝也从单一的C2C网络集市变成了包括C2C、团购、分销、拍卖等多种电子商务模式在内的综合性零售商圈。目前已经成为世界范围的电子商务交易平台之一。
2018年8月,支付宝与淘宝合作上线拼团功能
1. The threshold for store entry is different. Taobao accepts qualified individuals and enterprises to enter, while Taobao Special Edition only accepts Taobao and Tmall store entry applications, and does not support the opening of other types of stores;
2. The store opening process is different. To open a store on Taobao, both individuals and enterprises must do Alipay certification. The stores entering Taobao Special Edition must meet the following requirements: one diamond level or above, DSR score index not less than 4.6 points, payment of deposit, no counterfeit goods violation deduction of more than 12 points, etc.
3. Taobao's operating logic is [Thousands of faces for thousands of people], hoping that users stay and browse for as long as possible; while Taobao Special Edition uses goods rather than stores as the smallest operating granularity. Users come in to see women's clothing, home furnishings and other categories, and the main products are also to create low-priced, high-traffic hot items.
Taobao is the largest online retail and business district in the Asia-Pacific region, founded by Alibaba Group in May 2003. Taobao is a popular online shopping retail platform in China, with nearly 500 million registered users, more than 60 million regular visitors every day, and more than 800 million online products sold every day, with an average of 48,000 products sold every minute. By the end of 2011, Taobao's daily transaction volume peaked at 4.38 billion yuan, creating 2.708 million direct and full employment opportunities. With the expansion of Taobao's scale and the increase in the number of users, Taobao has also changed from a single C2C online market to a comprehensive retail business district including C2C, group buying, distribution, auctions and other e-commerce models. It has now become one of the world's largest e-commerce trading platforms.
In August 2018, Alipay and Taobao cooperated to launch the group buying function
Taobao Special Edition is quite different from Taobao in terms of platform form, business strategy and consumer groups. Taobao Special Edition is mainly positioned at low-price consumption, providing some high-quality products to attract consumers to choose to buy. Merchants need to clarify the characteristics and pricing of their products when entering Taobao Special Edition. While displaying the characteristics of the products on the platform, they must also consider cost control to ensure the competitiveness of low prices. In addition, the Special Edition also supports functions such as flash sales and group buying. Merchants can choose the marketing method that suits them for promotion.
Compared with Taobao, Taobao Special Edition focuses on the function of limited-time discounts and promotions. At the same time, its product categories are relatively narrow, and generally only limited-time discounted products are displayed. Taobao is a more comprehensive e-commerce platform with more diversified and comprehensive product categories. Merchants need to meet the requirements to enter Taobao Special Edition. First, they need to be legal stores on Taobao. Then, the products to be displayed need to have high popularity and sales. The willingness and ability to carry out discount promotions are also very important. When you enter the Taobao Special Edition, there will be a professional operation team to follow up and check, helping merchants to achieve discounts and promotions to attract more consumers.
The difference is that Taobao Special Edition sells some special-priced goods at very low prices, while Taobao has all kinds of goods at all prices, not all of which are special-priced goods. The main difference is the price.
Taobao Special Edition, many goods are cheaper than normal prices. For example, the normal price is 5 yuan, but it may be 4.85 yuan on it.
Taobao Special Edition and Taobao are e-commerce platforms under the same company, but their positioning, models and services are different.
Taobao Special Edition is a special-priced goods sales platform launched by Taobao, mainly for price-sensitive consumers, providing more favorable product prices and shopping experience. Compared with Taobao, Taobao Special Edition has a more single product category and a relatively small number of goods, but the price is more affordable. Users can quickly find their favorite products and purchase them through the filtering function. At the same time, Taobao Special Edition also provides promotional activities such as group buying and flash sales to attract more consumers' attention and participation.
If merchants want to open a store or settle in Taobao Special Edition, they need to register an account on Taobao and submit relevant information. Then, fill in the store information on the settlement page of Taobao Special Edition, including store categories, product information, after-sales service, etc., and upload business licenses and ID cards. After successful settlement, merchants need to carry out product management, transaction processing and customer service in accordance with the regulations of the platform, and abide by relevant laws and regulations and platform policies to ensure the rights and interests of merchants and consumers.
In short, Taobao Special Edition is a branch platform of Taobao, which is positioned in the sales and marketing of special-priced goods. Merchants can choose a suitable platform for settlement and operation according to their own situation and needs.
Taobao Special Edition is very different from Taobao. Taobao Special Edition is a special price platform provided by Taobao for users with low prices, high quality and services as the main features. It is mainly for merchants with high-quality brands, good services and affordable prices to settle in. Users can find very cost-effective products here. In contrast, Taobao is a full-category e-commerce platform where merchants can buy and sell all kinds of goods. Merchants who want to enter Taobao Special Price must first meet the platform's entry requirements, such as having formal business qualifications, good reputation, etc. Secondly, they need to understand the platform's operating rules, which can be viewed on the official website. Finally, you need to submit an application on the Special Price Entry Page, and you can enter after the platform's review and approval. At the same time, it should be noted that merchants who enter the Special Price Edition need to sell goods according to the rules of the Special Price Edition and cannot be confused with other Taobao stores, otherwise it will affect their eligibility for entry.