网店运营指的是对一家网店运行的全面管理,包括:网店建设、网店运行及运营、网销管理、营销优化等等,来完善产品上线前的整体规划、开通客服等等,为消费者提供完整的在线购物体验,从而实现网上销售及增加网站流量的目的。
Online store operation refers to the comprehensive management of an online store, including: online store construction, online store operation and operation, online sales management, marketing optimization, etc., to improve the overall planning before the product goes online, open customer service, etc., to provide consumers with a complete online shopping experience, so as to achieve the purpose of online sales and increase website traffic.