Benefits for Taobao buyers: Buyers’ collections can help you quickly find the store and view some of its products, or product collections can also help you quickly find the product you want to buy in your collections, and you can compare similar products.

Benefits for Taobao sellers: If you are a seller, if your store is collected a lot, it can increase its popularity, and then more people will buy things, and you will earn more. If your products are collected a lot, then your popularity will increase, and you will be ranked in a favorable position in the ranking