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How to position in the Through Train Standard Plan

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直通车是阿里巴巴旗下的一种推广工具,用于帮助商家提升商品在淘宝、天猫等电商平台上的曝光和点击率。卡位是指在直通车中设置的推广位置,不同的卡位会影响商品在搜索结果中的展示效果和点击率。

以下是关于直通车标准计划如何卡位的一般说明:

1. **竞价排名**:直通车标准计划中的卡位是通过竞价排名来确定的。商家可以设置每个关键词的出价,当用户搜索相关关键词时,出价高的商品有更大的机会在搜索结果中获得更好的展示位置。

2. **出价策略**:商家可以根据自己的推广需求和预算情况,制定不同的出价策略。一般来说,出价越高,商品在搜索结果中的展示位置越靠前,点击率也会相应提高。

3. **关键词选择**:在进行卡位时,商家需要选择合适的关键词进行推广。选择与商品相关度高、竞争度适中的关键词,有助于提升商品在搜索结果中的曝光和点击率。

4. **质量得分**:除了竞价排名外,直通车还会考虑商品的质量得分。优质的商品信息、高转化率和良好的用户体验都会对商品在搜索结果中的展示位置产生影响。

5. **监控和调整**:一旦设置了卡位和出价,商家需要持续监控推广效果,并根据实际情况进行调整。根据点击率、转化率等数据,及时调整出价和关键词选择,以获取更好的推广效果。

总的来说,直通车标准计划的卡位是通过竞价排名来确定的,商家需要根据自身情况制定出价策略、选择关键词,并持续监控和调整推广策略,以提升商品的曝光和点击率。

Professional answer

P

电商不靠谱

网推推旗下自媒体平台:致力于互联网营销推广研究。

Through Train is a promotion tool under Alibaba that helps merchants increase the exposure and click-through rate of their products on e-commerce platforms such as Taobao and Tmall. Positioning refers to the promotion position set in the Through Train. Different positions will affect the display effect and click-through rate of products in search results.

The following is a general description of how to position in the Through Train Standard Plan:

1. **Bidding ranking**: The positioning in the Through Train Standard Plan is determined by bidding ranking. Merchants can set the bid for each keyword. When users search for related keywords, products with high bids have a greater chance of getting a better display position in the search results.

2. **Bidding strategy**: Merchants can formulate different bidding strategies based on their promotion needs and budget. Generally speaking, the higher the bid, the higher the display position of the product in the search results, and the click-through rate will also increase accordingly.

3. **Keyword selection**: When positioning, merchants need to choose appropriate keywords for promotion. Choosing keywords that are highly relevant to the product and have moderate competition will help increase the exposure and click-through rate of the product in the search results.

4. **Quality score**: In addition to paid ranking, the Through Train will also consider the quality score of the product. High-quality product information, high conversion rate and good user experience will all affect the display position of the product in the search results.

5. **Monitor and adjust**: Once the position and bid are set, merchants need to continuously monitor the promotion effect and adjust it according to the actual situation. According to data such as click-through rate and conversion rate, adjust bids and keyword selection in time to obtain better promotion results.

In general, the position of the Through Train standard plan is determined by paid ranking. Merchants need to formulate bidding strategies and select keywords according to their own situation, and continuously monitor and adjust promotion strategies to increase product exposure and click-through rate.

电商老兵

我们唯一且一辈子要做的事,就是告诉你电商这点事

The positioning of the standard plan of the through train requires effective bidding strategies and keyword optimization. First, determine the audience and the delivery situation of competitors, set reasonable prices, and formulate appropriate bidding strategies. At the same time, through extensive mining and precise positioning of keywords, improve the display effect and conversion rate, so as to occupy a more favorable advertising position.

During the delivery period, it is necessary to monitor the data in real time, make adjustments based on the results, and continuously test and optimize the advertising creativity and landing pages to improve the advertising effect and achieve the most optimized delivery effect.

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