First of all, we need to define Taobao subscription. The so-called Taobao subscription store is the original follow-up store, that is, consumers are following the store. After subscribing to the store, you can continue to follow all the content published in the store, including new product launch and hot selling information, etc.

Taobao subscription has very complete functions in terms of product dynamics. Among the product dynamic types, new products are the most important. There are multiple new products and pre-new products in the subscription. You can also publish theme lists or promotion lists. Through Taobao subscription, the products in the store are continuously promoted.

In the subscription, you can also appropriately match some shopping guide content to update the content of matching or evaluation.

Merchants can match or evaluate the products of their own stores, and write these contents into long articles, and publish them through subscription. After seeing them, consumers will have a deeper understanding of the products.

And once we publish through the matching mode, our subscription content will have matching tags. If we publish through evaluation, there will be evaluation tags, and they will be delivered to different groups of people according to different tags.