What are the consequences of using brand words in Taobao titles?

1. If someone else's brand words appear in the title of your Taobao product, it is considered an infringement, that is, it is a violation of the rules. The brand words are someone else's patents and cannot be written casually. Without authorization, they can be complained. Many large brands have good reputations, quality and sales, so some sellers have come up with the idea of ​​using some large brand words, but this is equivalent to both breaking the law and violating the rules. Even if many behavioral norms on the Internet are not comprehensive enough, sellers cannot make such mistakes.

2. The Trademark Law stipulates that registered trademarks cannot be used by others at will. Even if the brand words are removed and some words are deliberately added to them, it is not allowed, because that will also mislead consumers, which is no different from using them directly.

3. In fact, when people use Taobao, they will directly search for the products they want, and the traffic conversion rate is very high. Therefore, the title must not violate the rules. You must be cautious about this matter to avoid it happening to you. Don’t always have a competitive mentality. The current Taobao platform is still very strict in this regard. If you want to increase traffic, choosing hot words and being creative is also a very practical method.

4. When giving a title to a product, remember that you must not write it based on your feelings, and don’t copy other people’s titles. Taking it for granted is the most undesirable. Try not to touch big brand words, but if your product itself is authorized or is a big brand, it is an exception. Brand words themselves are relatively sensitive. Many sellers have been removed from the shelves for using other people’s brand words. In this case, they are generally judged as selling counterfeit goods, which is very unfavorable for the store.