类目词:就是产品属于哪个分类的。比如女装类目、箱包类目、保健食品等。
属性词:物品所拥有的属性。比如女鞋,有浅口、高跟、平跟等属性区分。
当你在淘宝发布一个宝贝的时候,在填写商品时都会出现下拉选项,勾选对应的词语就可以了。
除了类目词和属性词,常见的淘宝专业词汇有:
核心关键词:产品的核心关键词是一个产品主推的关键词,也是产品搜索的量很大的关键词。搜索次数多,展现机会就多。比如:女单鞋,真皮女鞋,高跟鞋等。
热词:一直热门的词语或者一段时间搜索猛增的词语。一直热门的比如:一件代发,代理加盟,厂家直销等这类的。
Category words: which category the product belongs to. For example, women's clothing category, luggage category, health food category, etc.
Attribute words: the attributes of an item. For example, women's shoes are distinguished by shallow mouth, high heels, flat heels, etc.
When you post a product on Taobao, a drop-down option will appear when filling in the product, just check the corresponding word.
In addition to category words and attribute words, common Taobao professional vocabulary includes:
Core keywords: The core keyword of a product is the keyword that the product is mainly promoted, and it is also the keyword with a large amount of product searches. The more searches, the more opportunities to display. For example: women's single shoes, genuine leather women's shoes, high heels, etc.
Hot words: words that have been popular or words that have increased sharply in searches for a period of time. For example, always popular words such as: drop shipping, agency franchise, factory direct sales, etc.