In 2003, Taobao was established. The initial Taobao page was very simple, without a clear logo, and orange was not determined as the base color.

In 2004, the prototype of the Taobao page appeared, the logo was born, and orange was determined as the main color.

In 2005, the logo was finalized, and the "Taobao font" was born, and the classic Taobao navigation bar design appeared.

In 2006, as category operations became more and more important, category areas became increasingly rich.

In 2007, the prototype of Taobao Mall appeared, the page became wider, and a convenience center appeared.

In 2008, the logo became larger and centered, with more emphasis on search, and Taobao Mall was officially launched.

In 2009, there was an innovative practice of dynamic Doodle.

In 2010, Juhuasuan and Yitao.com were launched, and Taobao Mall launched an independent domain name.

In 2011, Taobao made small adjustments and optimizations to its homepage.

In 2012, the homepage was productized for the first time; the homepage was optimized, and the UI design changed significantly.

In 2013, Taobao adopted a simplified and icon-based design style for its homepage.

In 2014, the width of Taobao's homepage was widened from 950 to 1200 pixels.

In 2015, the layout of the homepage changed significantly.

In 2016, the list on the left side of the first screen of the homepage was updated from the previous featured services to the theme market.