When selecting Tmall keywords, you need to consider the consumer search intent as much as possible, and select keywords that meet the product attributes according to the product characteristics and market demand.

At the same time, you need to weigh the selection effect and optimization difficulty based on the popularity and competition of the keywords.

Reasonable keyword selection can not only improve the display rate and conversion rate, but also improve the search ranking and brand awareness of the online store.

Further extending, the selection of keywords requires the comprehensive use of market analysis, competitive product analysis, consumer insights and other means. Data support is an important reference for key decisions.

In addition, interactions with consumers can also provide a lot of keyword information that can be mined. Only through accumulation and continuous optimization can long-term and stable optimization effects be achieved.