以下是一些在淘宝新版中选词的方法:
1.利用生意参谋:通过生意参谋的市场洞察等功能,查看相关关键词的搜索热度、点击率、转化率等数据,选择热度较高且与商品相关的精准关键词。
2.分析竞品标题:研究同行优秀竞品使用的关键词,借鉴并结合自身产品特点进行选取和优化。
3.淘宝下拉框:在淘宝搜索框输入核心词时,下拉框会出现相关的热门搜索词,这些都是近期较受关注的词。
4.直通车关键词推荐:直通车系统也会提供一些有价值的关键词建议。
5.用户需求和搜索习惯:站在消费者角度思考,想想他们可能会用哪些词来搜索类似商品,比如功能词、属性词等。
6.行业热词榜:关注淘宝或其他电商数据平台发布的行业热词榜单。
7.结合商品特点:确保所选关键词能准确描述商品的特性、优势、用途等。
The following are some methods for choosing words in the new version of Taobao:
1. Use Business Advisor: Use the market insight and other functions of Business Advisor to view the search popularity, click-through rate, conversion rate and other data of relevant keywords, and select accurate keywords that are popular and relevant to the product.
2. Analyze the titles of competing products: Study the keywords used by excellent competing products in the same industry, learn from and combine the characteristics of your own products to select and optimize.
3. Taobao drop-down box: When you enter the core word in the Taobao search box, the drop-down box will show related popular search words, which are the words that have received more attention recently.
4. Direct train keyword recommendation: The direct train system will also provide some valuable keyword suggestions.
5. User needs and search habits: Think from the perspective of consumers and think about what words they may use to search for similar products, such as functional words, attribute words, etc.
6. Industry hot word list: Pay attention to the industry hot word list released by Taobao or other e-commerce data platforms.
7. Combine product characteristics: Make sure the selected keywords can accurately describe the product's characteristics, advantages, uses, etc.