The key to choosing Taobao Express Standard Plan is word selection. Here are some suggestions for choosing words:

1. Words with high conversion rate: Choose keywords that are searched by users with large volume, high click-through rate and high conversion rate.

2. Words with less competition: Choose keywords with less competition and lower ranking. These words may be more likely to bring traffic and conversion.

3. Long-tail words: Choose long-tail words. These keywords are usually more accurate and more attractive to target users.

4. Words with high relevance: Choose words that are highly relevant to your products. These words are more likely to attract target users and increase conversion rate.

5. Excellent words: Choose words that can truly represent the advantages of your products. These words are more likely to attract users who are willing to buy.

At the same time, in order to choose more suitable keywords, it is recommended to use Taobao data analysis tools to understand the search volume, click-through rate, conversion rate and other data of keywords, so as to better choose suitable keywords.