1. Accurate positioning1. Provide intimate and accurate mask categories and models according to user habits;2. Pay attention to the consumer category needs in different regions and provide personalized and localized mask types;3. Accurately analyze user mask consumption preferences and provide hot-selling masks at a cheaper price.

2. All-channel connection1. Carry out cross-channel e-commerce activities to increase mask sales;2. Focus on the integrated development of e-commerce and physical stores and fully connect;3. Actively develop physical stores and O2O online and offline integration to achieve mask brand promotion.

3. Improve marketing strategies1. Release brand advertising and other marketing plans according to market actual conditions;2. Respond to market conditions and propose personalized marketing plans for small market segments;3. Carry out all-round online marketing to broaden mask brand exposure.