Behavioral paths in interaction.

When using a product, different users may have different goals, and a user may have multiple goals. The purpose of studying the user's goals is to determine the needs and to understand how many goals the product should meet. Interaction designers then design corresponding behavioral paths based on different goals. Wrong goals and cumbersome behavioral paths will cause users to abandon the product.

According to different user goals, behavioral paths can be divided into: random, reciprocating, and progressive.

When users do not have clear goals, the behavior is relatively random, and users will constantly jump in the APP, for example: shopping on Taobao without clear shopping needs; randomly checking news content. When users have a vague goal, they will compare the content back and forth to determine their goals and complete them. For example: when I want to browse articles about interactive design methodology on Everyone is a Product Manager, I will search and switch back and forth between the search list and the article details until I find the information about the interactive methodology I want.

When users have clear goals, the behavioral path will be clearer and advance step by step.

First, we need to clarify the user's goals, determine whether the behavior path is random, reciprocating or gradual according to different goals, and carry out corresponding interaction design for different behavior types.