Taobao's inclusion rules mainly include the following aspects:

1. Product publishing rules: When sellers publish products, they must follow the following principles:

- Product titles, descriptions, prices and other information should be true, accurate and complete.

- Product images must meet the specified size and quality requirements.

- Counterfeit, infringing, pornographic, violent and other illegal products must not be published.

2. Store management rules:

- Store names, logos, introductions, etc. must comply with regulations and must not contain illegal or illegal content.

- Sellers must handle after-sales issues in a timely manner to ensure consumer rights.

- Sellers should abide by the principle of honest business operations and must not engage in false transactions, false evaluations and other behaviors.

3. Transaction security rules:

- Sellers must ensure transaction security and must not engage in fraud, false transactions and other behaviors.

- Buyers must abide by the principle of good faith during shopping and must not maliciously give bad reviews or return goods.

4. Marketing activity rules:

- When sellers participate in Taobao platform activities, they must abide by the activity regulations, such as price discounts, gifts, etc.

- Sellers must not use activities to manipulate prices, false propaganda, and other violations.

5. Evaluation rules:

- Buyers and sellers must not publish false or malicious reviews when evaluating products.

- Sellers must not use improper means to require buyers to change or delete reviews.

6. Credit management rules:

- Sellers must abide by the credit evaluation system and must not maliciously brush reviews or hype credit.

- Taobao will investigate and punish violations and impose penalties on sellers who seriously violate the rules.

7. Data privacy rules:

- Sellers and buyers must abide by data privacy regulations and must not disclose or abuse other people's information.

8. Intellectual Property Protection Rules:

- Sellers shall not sell goods that infringe on the intellectual property rights of others.

- Sellers shall respect the creativity and intellectual property rights of others and shall not plagiarize or infringe.

In summary, Taobao's inclusion rules cover product release, store management, transaction security, marketing activities, evaluation, credit management, data privacy and intellectual property protection. Taobao will manage sellers and buyers on the platform according to these rules to ensure platform order and consumer rights.