1、娃哈哈的淘宝代言人是许光汉。许光汉因其外形干净阳光,与娃哈哈简单纯净的特质非常吻合。娃哈哈选择许光汉作为代言人,旨在传递“简单、纯粹”的生活理念,并倡导“不忘初心,保持纯粹”的价值观。许光汉的加入也反映了娃哈哈希望吸引年轻消费者的努力,以适应品牌的年轻化转型。
1. Wahaha's Taobao spokesperson is Xu Guanghan. Xu Guanghan's clean and sunny appearance is very consistent with Wahaha's simple and pure characteristics. Wahaha chose Xu Guanghan as its spokesperson to convey the "simple and pure" life philosophy and advocate the value of "staying true to the original aspiration and maintaining purity". Xu Guanghan's joining also reflects Wahaha's efforts to attract young consumers to adapt to the brand's transformation to a younger generation.
The current spokesperson for Wahaha is Xu Guanghan