成为淘宝特邀点评专家并设置好物点评团的过程涉及几个步骤:
1. **了解好物点评团**:好物点评团是由淘宝达人通过对商品进行点评,以图片、文字、视频等形式传达相关信息给客户,促进销售。这些内容会展示在商品详情页中,旨在提高商品的转化率。
2. **设置好物点评团**:
- 登录淘宝卖家中心,进入“宝贝管理”。
- 找到并点击“详情装修”。
- 选择要关联的宝贝,进入淘宝旺铺,上传相关文章、图片和视频等内容。
- 在“更多”选项中,选择“关联好物点评团”即可完成设置。
3. **好物点评团的作用**:
- 提高转化率:通过强化购买行为,引导用户在浏览内容时购买成交。
- 固定展示:好物点评内容固定展示在商品详情页的特定位置,有助于弱化普通评价中的负面评论。
- 权威性:由于点评只能是淘宝达人发布,增加了内容的权威性和专业性。
- 宝贝卖点的诠释和内容补充:通过真实评测补充产品详情内容的不足。
- 优质内容有机会被手淘采纳,从而获得更多的曝光机会。
4. **适用店铺**:几乎所有淘宝店铺都可以设置好物点评团,只要宝贝不在处罚屏蔽期。不限类目、店铺等级、DSR评分等。
通过以上步骤,您可以为您的淘宝店铺设置好物点评团,以提高商品的转化率和吸引力。
The process of becoming a Taobao Special Review Expert and setting up a Good Product Review Group involves several steps:
1. **Understanding the Good Product Review Group**: The Good Product Review Group is a group of Taobao experts who review products and convey relevant information to customers in the form of pictures, text, videos, etc. to promote sales. These contents will be displayed on the product details page to increase the conversion rate of the product.
2. **Set up a Good Product Review Group**:
- Log in to the Taobao Seller Center and enter "Product Management".
- Find and click "Details Decoration".
- Select the product to be associated, enter Taobao Wangpu, and upload relevant articles, pictures, videos and other content.
- In the "More" option, select "Associate Good Product Review Group" to complete the setting.
3. **The role of the Good Product Review Group**:
- Improve conversion rate: By reinforcing purchasing behavior, guide users to purchase and complete transactions when browsing content.
- Fixed display: Good product reviews are fixedly displayed in a specific location on the product details page, which helps to weaken negative comments in ordinary reviews.
- Authority: Since reviews can only be posted by Taobao experts, the authority and professionalism of the content are increased.
- Interpretation of product selling points and content supplement: Supplement the deficiencies in product details through real reviews.
- High-quality content has the opportunity to be adopted by Taobao Mobile, thereby gaining more exposure opportunities.
4. **Applicable stores**: Almost all Taobao stores can set up a good product review group as long as the product is not in the penalty shielding period. Not limited to categories, store levels, DSR scores, etc.
Through the above steps, you can set up a good product review group for your Taobao store to increase the conversion rate and attractiveness of your products.
The reviews on Taobao are given by buyers after they receive the goods, not by experts specially invited by the Taobao platform.