Flagship store: A store opened by a merchant with its own brand (® or TM) in Taobao Mall is called a "brand flagship store".

Operating entity:

A mainland enterprise with its own brand (the brand must be owned by the enterprise applying for the store or the legal representative of the enterprise);

2 Brand qualifications:

A trademark registration certificate or a trademark acceptance notice issued by the State Administration for Industry and Commerce (a trademark acceptance notice requires detailed information on the trademark that can be found on the China Trademark Network);