1. First open the browser and search for Taobao to enter Taobao's official website.

2. Find "Good Store Live" in the area on the right side of the official website.

3. After entering, click on the anchor you like to enter and you can watch.

Taobao Live is a live broadcast platform launched by Alibaba, positioned as a "consumer live broadcast". Users can "watch and buy" covering categories including maternal and child, beauty, fashion, food, sports and fitness, etc.

In March 2019, the Taobao Live independent APP was quietly launched.

Positioned as a "consumer live broadcast" Taobao platform, as of June 2016, female viewers accounted for an absolute majority, accounting for about 80%. From 8 to 10 p.m. every night is not only the most enthusiastic time to watch live broadcasts, but also the time when users are most willing to place orders - this seems to prove that women are also crazy about live broadcasts.

Live broadcast e-commerce is different from other live broadcasts. In Taobao live broadcast, the team's commercial capabilities such as product selection and operation are crucial. This is essentially a start-up, so new talents such as product selectors, operators, and field control are very popular.

From a regional perspective, Taobao live broadcast has driven the most employment in Zhejiang, Guangdong, Jiangsu, Shanghai, Yunnan and other places. In Tengchong, Yunnan, for example, colleges and universities have already opened Taobao live broadcast professional courses to train live broadcast e-commerce talents.

As a new e-commerce sales method, Taobao live broadcast has spawned a large number of new employment forms. In addition to the well-known anchors, many new professions have emerged in Taobao live broadcast rooms, such as assistant broadcaster, product selection, script planning, operation, and field control.

At the same time, the talent demand of Taobao live broadcast has shown new characteristics such as more inclusiveness and flexibility. In the live broadcast e-commerce industry, 70% of the positions have no academic qualifications or experience requirements, and more emphasis is placed on the assessment of practical skills.