Three Squirrels mainly relies on Internet technology and uses the B2C platform to implement online sales. With this sales model, "Three Squirrels" quickly created a new food retail model with fast and fresh food products.

This unique business model shortens the distance between merchants and customers, ensuring that customers can enjoy fresh and perfect food. It has pioneered the use of the Internet for online sales of Chinese food. With its unique sales model, on the Double Eleven Day in 2012, sales in the nuts industry on Taobao Tmall jumped to the first place, with daily sales of nearly 8 million. Its rapid development has created a miracle in the history of China's e-commerce. Three Squirrels' sales exceeded 300 million in 2013.