1、B2B模式电子商务:比较典型的就是阿里巴巴,主要做批发市场和经销商市场的网站,还有慧聪网,慧聪网的缺点就是不能直接在线交易,只能提供资讯信息,其他还有很多网站,比如马可波罗网、环球资源网等,跨境B2B主要是敦煌网。
2、B2C模式电子商务:这类模式的企业很多,比较典型的就是京东、天猫、苏宁易购、当当网、唯品会等这些,又可以细化分为四种模式。
3、C2C模式电子商务:这是我们国内最早比较火的电商模式,曾经的王者易趣网被淘宝打败以后,淘宝成为了国内最大的C2C市场,占据了90%的市场份额,主要针对个人与个人的电商交易。
4、O2O模式电子商务:从最早期的团购,千团大战之后,只剩下十几家的团购网站,这是O2O模式的开始,现在大家利用好这种模式,可以做很多生鲜速递生意,比如盒马鲜生。
5、C2B新模式电子商务:在淘宝天猫京东唯品会这些巨头占据整个电商市场的时候,新电商企业正在寻找新的突破,这种模式被大家研究,但是能成功的很少,目前拼多多做到了。
1. B2B e-commerce: Alibaba is a typical example, which mainly operates websites for wholesale and dealer markets, and HC360. The disadvantage of HC360 is that it cannot trade directly online and can only provide news information. There are many other websites, such as Marco Polo and Global Sources. Cross-border B2B is mainly Dunhuang.
2. B2C e-commerce: There are many companies in this model, and the typical ones are JD.com, Tmall, Suning.com, Dangdang.com, Vipshop, etc., which can be further divided into four models.
3. C2C e-commerce: This is the earliest and most popular e-commerce model in our country. After the former king eBay was defeated by Taobao, Taobao became the largest C2C market in China, occupying 90% of the market share, mainly for e-commerce transactions between individuals.
4. O2O e-commerce model: From the earliest group buying, after the war of thousands of groups, only a dozen group buying websites remained. This is the beginning of the O2O model. Now everyone can make good use of this model to do a lot of fresh food delivery business, such as Hema Fresh.
5. C2B new model e-commerce: When giants such as Taobao, Tmall, JD.com and Vipshop occupy the entire e-commerce market, new e-commerce companies are looking for new breakthroughs. This model has been studied by everyone, but few can succeed. Pinduoduo has achieved it.
There are many types of e-commerce operation models, mainly:
1. Marketplace model (C2C): The first marketplace model in China was eBay, but since eBay's Anfutong had not yet appeared at that time, it had to rely on online banking, so the payment method was very inconvenient;
2. Mall model (b2c): Taobao launched Taobao Mall and officially launched an independent domain name. Large and small companies can pay a deposit to enter the mall. In Taobao's product search, the first few are generally reserved for the mall;
3. Online shopping model (B2C): Unlike the store mall model, the online shopping model is that the merchant entrusts the goods to the website operator for sale;
4. Group buying model (B2C): The group buying model is also a model in which the merchant entrusts the goods to the platform. This model is currently very popular,
but there are many disadvantages, and the quality of goods is uneven.
5. Independent model (B2B2C): It refers to B2B+B2C. The more famous programs on independent websites include Taolitaowai and ShopEx.