Taobao has a large number of professional sellers who do their own business on the Taobao platform. Most of them are individual merchants, which just matches the C in the C2C model. Most corporate merchants sell through flagship stores in Tmall, which is quite different from Taobao.

I. C2C characteristics

1. Complexity

Based on the virtual item information of C2C and the feedback from consumers, most people think that the C2C model is more complex and diverse.

2. Creativity

C2C e-commerce is not a professional method. It is a creative transaction method for consumers. In addition, in C2C transactions, online consumers can trade goods for goods or bargain.

The stimulating auction method allows online consumers to choose their favorite transaction method and form new methods.

3. Auxiliary

C2C e-commerce is a transaction relationship that can be exchanged and facilitate daily activities, which is helpful for everyone to carry out normal shopping behavior.

2. C2C profit

1. Capital pool

C2C platform is a transaction between consumers. Since it is a transaction, it is necessary to provide certain asset guarantees so that the platform can have enough funds to make profits.

2. Traffic pool

The threshold for providing services on the C2C platform is relatively low, as long as you are a user. Therefore, it can quickly gather traffic and achieve the purpose of accumulating consumers.