1. The definitions of the two are different. As mentioned above, the two have different meanings.

2. The two have different company goals and priorities. For example, website operation and website promotion, the former's goal is to make the website more content, do some activities, and let users stay. The goal of website promotion is to let others know about this website.

3. The treatment of the two is different. It cannot be said that the salary of promotion is higher than that of operation, or that operation is higher than salary. It mainly depends on which one the company focuses on. If it is a company that focuses on products, operation may be better than promotion. If it is a company that focuses on marketing, then promotion should be greater than operation.

Promotion focuses on points, while operation focuses on surfaces, that is, operation is a systematic work, promotion is one of the links, and promotion is an indispensable link in the entire operation process.

Promotion is part of operation, responsible for putting products on various channels to be exposed and displayed, so that the products can be recognized and purchased by the public.

Operation is comprehensive, and operations include promotion, copywriting, customers, and sales, which must be understood and coordinated.

The two have different functions and work contents. In fact, promotion is also a branch of operation. Operation is more about strategy considerations, while promotion is about execution.

Operation is more about the company level, referring to the overall strategic considerations of the company's product production, sales, and services, while promotion refers to some external publicity for the company's products, which can be divided into offline promotion and online promotion.