Taobao consumer operation is useful for improving store sales and attracting customers. Consumer operation mainly improves customer purchase conversion rate, enhances customer loyalty and enhances brand influence by understanding customer needs and behavioral habits and formulating corresponding marketing strategies. Specifically:

1. **Optimize product display**: Improve click-through rate by optimizing main pictures, titles, etc., so that products are more likely to be noticed and clicked by consumers.

2. **Store tag management**: Reasonable use of store tags helps to recommend products to the corresponding target customer groups and improve conversion rate.

3. **Promotion activities**: Using promotion methods such as through trains, diamond exhibitions, and Taobao customers can increase the exposure of products and guide more traffic to the store.

4. **Content marketing**: Build a consumer-centric shopping sharing community, encourage users to publish content in the form of buyer shows, increase user participation and interactivity, and attract more potential customers.

5. **Customer Service Experience**: Providing a good customer service experience, including after-sales service, quick response to customer inquiries, etc., can improve customer satisfaction and repurchase rate.

6. **Data Analysis**: Through the analysis of store data, understand customer behavior and preferences, adjust marketing strategies, and more accurately meet market demand.

In general, Taobao consumer operations are a key part of e-commerce success, but it requires merchants to invest corresponding energy and resources, and have certain e-commerce knowledge and experience. For novices or merchants who have no idea about operations, it is very necessary to learn relevant e-commerce knowledge, market trends and Taobao platform rules.