Currently, sales are mainly increased through live streaming. Because live streaming can attract more target customers with the help of celebrities, Internet celebrities and other influential figures, and real-time interaction also makes the shopping experience more real and intuitive, so that customers have more confidence to buy. In addition, live streaming can also expand brand awareness, and through accurate data analysis, merchants can better grasp market demand and provide strong guarantees for sales growth. In addition, Taobao has also launched various promotional strategies and coupon activities to attract consumers and improve sales.