Private domain network refers to merchants who have private domain traffic and can communicate with customers in a social way with the help of social media and complete transactions without relying on platforms with public domain traffic.

Merchants on traditional e-commerce platforms such as Taobao, Tmall, and JD.com import customers to their own social accounts.

Social e-commerce tries to expand WeChat friends, and merchants in offline core business circles let consumers add their own WeChat and other social accounts, and then accumulate and settle private domain traffic, and trade with this traffic. Then, these merchants are private domain e-commerce.