In Taobao, UV (Unique Visitor) refers to the number of independent visitors, which is one of the important indicators for measuring website traffic. The formula for calculating Taobao UV value is as follows:

UV value = (GMV / UV) * 1000

Among them, GMV refers to the transaction amount of Taobao, in yuan, and UV refers to the traffic visit volume, in person-times. The 1000 is to adjust the order of magnitude of the calculation result to about 1,000 yuan.

For example, if the GMV of a store is 1,000 yuan and the UV is 1,000 person-times, then the UV value of the store is (1000 / 1000) * 1000 = 1,000 yuan, in yuan.

It should be noted that UV value is only an indicator to measure the traffic value of Taobao stores. Other indicators such as conversion rate, ROI, etc. are also important indicators for evaluating the effectiveness of store operations.