There are the following differences between JD.com and Taobao:

1. Different product attributes: JD.com is mainly self-operated, emphasizing brand and quality, with relatively few product types; Taobao is mainly third-party sellers, with a wide variety of products and relatively low prices.

2. Different operating models: JD.com adopts a self-operated warehousing model, focusing on logistics distribution and after-sales service; Taobao adopts a platform model, merchants are responsible for their own profits and losses, and the platform only charges transaction fees.

3. Different user groups: JD.com users are mostly middle- and high-end users in first- and second-tier cities, focusing on quality and after-sales service; Taobao covers users of all classes and ages, and is more price sensitive.

4. Different marketing strategies: JD.com emphasizes brand and quality, and often adopts brand marketing and promotional activities; Taobao focuses on user experience and social interaction, and often launches various interactive activities and social products.

To sum up, JD.com focuses on quality and service, and emphasizes brand marketing and self-operated warehousing model; Taobao focuses on user interaction and social attributes, and emphasizes platform model and price advantage.

There are obvious differences between the two in terms of product attributes, operation model, user groups and marketing strategies.