Jiang Fan joined Taobao in 2007. According to public information, he joined Alibaba Group as the senior vice president of Taobao in 2007 and became a core management figure of Taobao. This was also one of the starting points for him to become an Alibaba executive and made an important contribution to the subsequent growth of Alibaba. In addition, Jiang Fan's contribution to Taobao is not only reflected in management, but also includes promoting the construction of Taobao's e-commerce ecosystem, actively cooperating with brand merchants, and making Taobao one of the world's largest e-commerce platforms. During his tenure, Taobao continued to innovate, actively expanded categories such as cosmetics and food, and worked closely with businesses such as Alipay to bring consumers a more friendly consumption experience. Therefore, his joining and the contributions he made are an important node in the history of the development of Taobao and China's e-commerce.