Taobao operation evaluation indicators mainly include the following aspects:

Sales (GMV): This is the main indicator to measure the sales of the store, including the store's online sales revenue and order amount.

Traffic: Including store visits, page views, click-through rate, etc., reflecting the exposure and attractiveness of the store.

Conversion rate: The ratio of visitors to buyers, reflecting the marketing effect and sales skills of the store.

Average order value: The average amount of goods purchased by each customer, reflecting the store's product pricing strategy and customer spending power.

Repurchase rate: The ratio of old customers to repurchase, reflecting the store's service quality and product satisfaction.

Good review rate: Customer satisfaction and evaluation, reflecting the store's service level and product quality.

Inventory turnover rate: The speed of inventory turnover, reflecting the store's supply chain management capabilities.

New product launch rate: The frequency of product updates in the store, reflecting the store's innovation ability and market response speed.

The above indicators comprehensively reflect the operation status and market competitiveness of Taobao stores.