外贸人员要想有效的运营阿里巴巴,首先要了解阿里巴巴国际站的组成部分,一般情况下,作为外贸运营,我们需要关注的部分是:店铺管理(编辑管理PC和无线端的店铺),认证中心(一般有实地认证,金品认证,一般情况下,付费金品才能上次认证证书进行验真),产品管理(发布产品,管理产品,上传图片,视频),商机沟通(询盘,RFQ管理),数据管家(一定要关注,因为运营最重要是通过数据分析买家,分析市场),客户管理(客户通),营销中心(P4P,顶级展位,橱窗,粉丝通)等,这些都是外贸人员需要了解和掌握的基本内容,只有做好最基础的落实和了解,运营阿里巴巴国际站才能手到擒来。
阿里巴巴国际站的运营也是有很多小技巧的,外贸人员需要及时调整和优化,才能保证日常客户的购买。
第一点,外贸人员每天要进行定时更新产品宝贝信息,不断优化标题,设置好关键词,争取每条信息都是七星,这样可以增加SEO收搜,星级越高,推广力度就会越大,增加了更多潜在客户的可能。
第二点,外贸人员可以去博客里写写原创文章,打打软广告,增加自己企业的爆光率。第三点,外贸人多增加旺旺,淘宝在线时间,多写原创文章,建立自己的品牌博客,发表吸引商友的原创帖。第四点,可以做友情连接,互为粉丝,增加人气,提高店铺爆光。再就是店里多做做优惠活动,参加阿里举办的各种节日活动,增加店铺的知名度。
For foreign trade personnel who want to operate Alibaba effectively, they must first understand the components of Alibaba International Station. Generally speaking, as foreign trade operations, we need to pay attention to the following parts: store management (editing and managing PC and wireless stores), certification center (generally there are on-site certification and gold product certification. Generally speaking, only paid gold products can verify the authenticity of the certification certificate), product management (publishing products, managing products, uploading pictures and videos), business opportunity communication (inquiries, RFQ management), data steward (must pay attention, because the most important thing for operation is to analyze buyers and markets through data), customer management (customer pass), marketing center (P4P, top booths, showcases, fans pass), etc. These are the basic contents that foreign trade personnel need to understand and master. Only by doing the most basic implementation and understanding can the operation of Alibaba International Station be easy.
There are also many tips for the operation of Alibaba International Station. Foreign trade personnel need to adjust and optimize in time to ensure the purchase of daily customers.
First, foreign trade personnel should regularly update product information every day, continuously optimize titles, set keywords, and strive for seven stars for each piece of information, so as to increase SEO search. The higher the star rating, the greater the promotion efforts will be, increasing the possibility of more potential customers.
Second, foreign trade personnel can write original articles and run soft advertisements in blogs to increase the exposure rate of their own companies. Third, foreign trade personnel should increase the online time of Wangwang and Taobao, write more original articles, establish their own brand blogs, and publish original posts to attract business friends. Fourth, you can make friendly connections, become fans of each other, increase popularity, and improve store exposure. In addition, the store can hold more promotional activities and participate in various festival activities held by Alibaba to increase the popularity of the store.