Taobao's e-commerce operation model is mainly through the two models of B2C and C2C. The B2C model refers to the "Taobao Mall" section, while the C2C model is the most typical e-commerce operation model of Taobao, which is also the factor for its rapid success. The specific operation models are as follows. The first is the product pricing model, implementing a free strategy. Taobao accurately positions its market on serving consumers, using free strategies to save consumer costs, thereby quickly winning people's hearts. Free store opening is the best example. The second is the safe payment model. Taobao has built a third-party payment platform Alipay. As the most successful third-party payment software at present, Alipay is committed to providing "simple, safe and fast" online payment solutions for China's e-commerce, specializing in providing safe payment services. The essence of its operation is to use Alipay as a credit intermediary. Before the buyer confirms receipt of the goods, Alipay temporarily keeps the payment for the buyer and seller. A value-added service. The third is the credit evaluation model, which has established a credit rating system. Everyone who has shopped on Taobao knows that when buying goods, in addition to paying attention to the attributes of the goods themselves, the most important thing to pay attention to is the seller's credit, which is mainly reflected in the buyer's evaluation of the seller and the goods. Taobao also uses this to establish a credit rating system.