The first step: Finding products

Product selection is the first step of operation. Subsequent operation work is based on products, with the goal of tapping market potential products, helping to improve product effects, optimizing inventory status, monitoring hot-selling products, tracking competitors, and creating hot-selling products.

1. Collect the hot-selling categories, brands, and products in the industry, analyze the reasons for their hot sales, and summarize successful marketing methods. Analyze the advantages and disadvantages of hot-selling products, and find reasons and solutions for the hot sales of our products. Choose the right goods, which belong to the mass demand products and can meet the market trend.

2. What are our advantages and disadvantages in categories, brands, and products, and be familiar with the product life cycle and market capacity.

3. Analyze the product situation of competitors, formulate corresponding marketing plans and main promotion plans, and quickly seize the advantageous position of traffic entrances.

4. Pricing and price comparison of products, formulate reasonable promotion activities plans, and rhythmically grasp the price adjustment.

5. Market audience analysis, meet the needs of major customers, design the experience of major customers, and 70% of the audience of mobile phone accessories products are young women. I believe that you know more about the main target customers of our products than I do, because I don’t have as much time and experience in the products and this industry as you do.

Step 2: Find traffic

Attract more valuable visitor traffic, accurately analyze traffic, increase sales traffic, accelerate performance surge, and easily lead peers. Quickly seize the advantageous position of a traffic entrance, mainly to seize the advantageous position of natural basic traffic. What traffic entrances does Taobao have? We must first understand and count them, make a good seizure plan, and seize them one by one. The general principle of seizing traffic is to first base on natural traffic, then optimize the title and description page of the main picture of the product, do a good job of starting sales and starting price and necessary evaluation, and do a good job of reference for the main picture of the product click conversion rate, page browsing conversion rate, inquiry conversion rate, and other conversion rates, and then start to obtain paid traffic.

Step 3: Increase conversion

Promote the purchase behavior of store visitors, quickly analyze various conversion rates, deeply tap the potential of customer service, improve customer service efficiency and store sales. The main direction is the visual design of the main picture and title of the product, and the description of the web page. Tell the customer in the description why this product is what he needs to buy, and he must come to our store to buy it, and he must buy it now, so as to improve the silent conversion rate. After the customer purchases, we want the customer to buy more, that is the problem of customer unit price.

Increase customer orders, increase the transaction amount of purchase orders, deeply analyze the store customer unit price, provide effective tie-in sales techniques, and help increase related sales. Determining factors: product structure, page guidance, customer service recommendation, marketing activities.

Only by slowly optimizing each link in practice and improving this conversion rate can we grasp the daily sales. Calculation formula: Sales = display of each entrance X display click-through rate of each entrance X purchase conversion rate X daily average customer unit price X purchase frequency.

Step 4: Increase traffic

The main purpose of opening a store on 1688. Through various tools and activities to introduce traffic, let the traffic be converted into orders, and the store will begin to develop normally.

The fifth step: promote efficiency

Improve the efficiency of employee service work, reduce the workload and intensity of labor, and comprehensively improve the real-time, timeliness and responsiveness. Improve efficiency and reduce costs. In addition to formulating the job description and work flow manual for each position, the improvement of efficiency also requires the application of various professional software to realize automated office, so that efficiency can be higher. The software tools commonly used by Taobao stores include: Quantum Hengdao, Data Cube, ERP (online store manager), CRM software, Wangwang robot, etc. The use of professional software tools can turn efficiency into various indicators that can be counted and evaluated, which will make the operation more refined, the marketing more precise and data-based, and the performance will be more controllable and rapid.

The sixth step: manage members

Carry out precision marketing of member customers, see through members from multiple dimensions, find out the characteristics of members, and effectively carry out precision marketing. Managing members is a relatively important and neglected link in the operation process. Many times we only know how to attract traffic, but we have not developed returning customers to make them buy again. It is difficult for a store without loyal customers to develop healthily. We need to better manage customer relationships through the analysis of member purchase paths, achieve accurate remarketing of old customers, and avoid the loss of old customers. Let our traffic not only stay on the first purchase, but also analyze and retain traffic, so that the operation and marketing of 1688 online stores can be more successful and efficient.

Step 7: Grasp service

Strengthen the service quality of each link, improve the service in all aspects, improve the reputation of the store through the improvement of service, expand the market share of products, achieve friendly communication and interaction with customer service, and better improve customer experience. Mainly pre-sales and after-sales service, the professionalism of the delivery package determines the customer's first shopping experience, which has a great impact on the return rate.

Step 8: Calculate profit

Calculate profit details, full-link cost management, store profitability, commodity profit potential, and analyze and count trends to provide strong support and guarantee for the shopkeeper's decision-making. Calculating profits can better understand which link is doing well, which link is not doing well, why there is a loss, why there is a profit, so as to better optimize the process and improve work.