It is a comprehensive calculation based on core indicators, such as the number of orders, the number of buyers, the number of payments, and the payment amount. The larger the value, the greater the transaction heat, which is not equal to the transaction amount, but corresponds to the corresponding sales.

On the Taobao platform, the Taobao transaction index has become particularly important. This is a platform for free research on consumer data, which can provide reliable data for merchants and related market researchers. When everyone has a need, you can directly search for the relevant Taobao transaction index, analyze the trend of transaction volume, find the target consumer group, and help to formulate a more reasonable development plan.

Extended information:

The role of Taobao transaction index:

1. Ranking:

Rank the hot search terms on the Taobao platform in the near future, and keep abreast of the transaction volume of major brands and industries, and analyze the main development trends of each industry.

2. Search index:

Timely query a certain keyword, the search changes in the past year, and find out the main search population.

3. Transaction index:

Query the transaction volume of each industry in the past year to see whether the transaction volume has declined, increased, or remained stable. At the same time, find the main purchasing groups and see what characteristics they have.

4. Market segmentation:

See the popularity of different products among different genders, ages and regions, and then analyze which store the target group prefers to buy things in.

Taobao transaction index comes from:

1. Search data: As the name suggests, it comes from the search on the Taobao platform. As long as Taobao users have search behavior, they can find relevant search data.

2. Transaction data: This data comes from the background of all bazaar stores and malls, and the transaction details of the goods can be seen.

3. Product attribute data: This data comes from the most popular products on the entire network, and the relevant attributes are counted.

4. Population characteristic data: Through the user's Taobao and Alipay information and the shopping records of the past year, the approximate judgment is obtained after integration.

Taobao transaction index data protection:

1. Transaction amount data: This is the business secret of the merchants and will naturally be protected by the Taobao platform. If relevant data is needed, no specific price will appear, only the price trend chart.

2. Protection of user privacy: The Taobao platform will never disclose the user's personal information, all of which are processed through indexation, so there is no need to worry.

3. Seller's business data: This data is closely related to the seller, is a business secret, and will be well protected.

Facts have proved that the Taobao transaction index is just indexed data launched by the Taobao platform for reference by sellers and those in need. It does not involve the seller's business secrets, nor will it sell the buyer's personal information, so there is no need to worry!