The key to choosing words for Taobao Tmall titles is to be accurate, concise, attractive and in line with search rules. First, the title should accurately describe the characteristics, materials, models, colors and other information of the product to avoid misleading users or causing unnecessary complaints.

Second, the title should be concise and clear, not too cumbersome and lengthy, which will bring reading burden to users.

Third, the title should be attractive, highlighting the unique selling points, advantages and added value of the product to attract users to click in. Finally, choose words according to the search rules of Taobao Tmall, pay attention to users' search behavior and the frequency of keyword use, so as to increase the exposure and conversion rate of products. When choosing words, you need to pay attention to the length of the title, the relationship between the main and the secondary, and the accuracy of grammar, and follow the relevant rules and standards of the platform to stand out in the fierce e-commerce competition.