I think many sellers want to do a good job of attracting traffic and promoting Taobao stores. For some novice sellers, it is not clear how to promote and attract traffic. I will introduce some skills and methods to you.

1. Find Taobao customer promotion

It does not mean that as long as we pay money, we can find Taobao customer promotion and bring traffic. Taobao customers also have requirements for our products. If the product data itself is not good, even if we find Taobao customer promotion, it may not have much effect, and even if there is an effect, it will be short-term. So before looking for Taobao customer promotion, we must first pay attention to the data of our own store.

We can see how many people have added to favorites and added to carts, how much monthly sales are there, and how the evaluation is. If all the data are good, it is better to look for Taobao customer promotion in the long run. If the data is not very good, we must start with the basic skills, increase the basic sales, and optimize the heart-conquering evaluation.

2. Off-site promotion and traffic diversion

In addition to on-site promotion and traffic diversion on Taobao, we can also find some off-site channels for promotion and traffic diversion. For example, we can find celebrities on platforms such as Weibo, Douyin, and Kuaishou to cooperate, promote our Taobao store, and divert traffic to our Taobao store.

It costs a certain amount of money to cooperate with these celebrities. If our funds are tight, we can try to write soft articles and grab hot reviews on various social software to divert traffic to our store. Another situation is that if we are more influential and appealing on a certain platform, it is easy to guide fans on these platforms to Taobao stores.

3. On-shelf and off-shelf time

Through our own business consultant, summarize the customer's visit time and choose a suitable time to put the product on the shelf, because the ranking of the product will be as high as possible during the period of time when the product is on the shelf and the period of time when it is about to be taken off the shelf, and get more exposure. So choosing the right time is very important for us.

Different categories have different visitor periods. Some categories can be observed based on seven or thirty days of data. In addition, it is recommended that the time for listing is fifteen minutes before the appropriate time period, so that there is a certain amount of preparation time for the product review and upload.

4. Showcase recommendation

According to the rule that the closer the product is to the time of delisting, the higher the ranking of the product, the product recommended in the showcase is not as high as the product recommended in the showcase. In addition, during the peak period of Taobao traffic, we try to rank the product as high as possible during the peak period so that more buyers can see it. Can this increase traffic?

5. Event registration

Whether it is a new store or an old store, if it meets the requirements, you can participate in the official activities. For sellers (seller forums), it is definitely a loss, because this is to introduce traffic to the store and increase the viscosity of buyers and stores.

If you sign up, you can check the activities I can participate in in the seller center.

6. Promotional activities

In the early stage of the store, some preferential promotional activities can be used to attract customers, increase store traffic, and increase sales, thereby increasing the weight of the product and the store. And it can increase the visit depth of new and old customers.

7. Paid promotion

Paid promotion is indispensable for every store. New stores mainly use through trains and Taobao customers. It is a more reasonable and acceptable paid promotion tool for new stores. Why do we need paid promotion? When free traffic reaches a bottleneck, paid traffic can give you a breakthrough. When the store is under the same conditions, paid promotion can give you a better display position. Therefore, paid promotion is very useful for stores. It is a normal range for paid traffic to account for 30%~40% of store traffic.

8. Through train

This paid promotion tool is now a must-have for every store. It is charged based on clicks. We can add keywords, bid, set time, crowd premium, etc. Some correct operations can bring more accurate and more traffic to the store.

9. Keyword selection

We can add keywords to select them. Now, they are all keywords with high relevance to your baby. Therefore, if we want to divert some traffic from it, it is a good choice to select from it. There are several sub-conditions for keyword selection. If we divert traffic in the early stage, we should choose keywords with high relevance, large display, high click-through rate and low competition to add.

Secondly, we must pay attention to the choice of equipment. Whether it is mainly PC or wireless, the data feedback is different. Then according to the recommendation reason, you can also choose keywords. It is more important to update these keywords from time to time.

Here I mainly focus on the wireless end, so the quality score is about 8-10 points, which is easier to control for us as a ppc.

10. Time delivery

The delivery is mainly based on the feedback of the business advisor data and the feedback of the industry visitor data. After a period of observation, adjust a suitable time discount setting. Let my words have more display at the right time.