Analyze data to find problems

The first thing Taobao operators do every day is to analyze data and find problems. Analyzing data is not limited to the data of their own stores, but also the data of competing products. Because only by comparison can we find problems. If we only compare the data of our own products horizontally, it is far from enough and we will be deceived. For example, your conversion rate is 1.2% today and 1.1% yesterday. At first glance, the conversion rate has increased, but if you compare it with the market, if the market data has increased, then yours will not be considered an improvement. If the market data has increased more than yours, yours will be worse.

1. Analyze market data

Statistics of the market's traffic, favorites, and conversion rates. Here we mainly focus on traffic, because the data of favorites, favorites, and conversion rates in the market are too watery and are not used as a reference. We mainly look at whether the traffic of the market is rising or falling, and judge whether our traffic has risen or fallen through the market traffic data.

2. Analyze your own product data

To analyze your own product data, you need to analyze it in multiple dimensions. Regardless of whether it is free or paid traffic, search channels or recommendation channels, you should analyze as much as you can. For example, if you find that the traffic of a single product has declined compared with yesterday, you need to know clearly which channel has experienced the decline. Once you know which channel has experienced the decline, you can analyze the reasons for the decline. Only by finding the problem can you solve it.