微信公众号代运营,运营是关键,在于专业人员的服务质量,不同水平的写手写出不同的文案,市场上有100元一篇的文章,也有2000元以上一篇的原创作品,价格因人而异,也因水平而异,不同设计师设计出不同水平的海报、平面、动画、视频作品,那么宣传达到的效果也不尽相同,选择一支专业的代运营团队尤为重要,否则浪费的不仅是金钱,更是营销的黄金阶段。
微信代运营提供的服务包括:内容运营、活动运营、渠道推广三大板块。内容运营的价格涉及到内容文案的输出(是否原创),文案排版这2方面;活动运营涉及到线上线下的活动策划或者H5活动制作;渠道推广的成本则较高,如:朋友圈广告投放、大V号投放合作等;当然,也会给出相关的套餐,基础版-高级版-定制版,客户可根据自身需求来选择。
代运营服务费可根据客户需求按周期付费:比如按月、季度、半年、年收取运营服务费
For WeChat public account agency, operation is the key, which lies in the service quality of professionals. Writers of different levels write different copywriting. There are articles that cost 100 yuan per article in the market, and there are original works that cost more than 2,000 yuan per article. The price varies from person to person and from level to level. Different designers design posters, planes, animations, and video works of different levels, so the effect of publicity is also different. It is particularly important to choose a professional agency operation team, otherwise it is not only money that is wasted, but also the golden stage of marketing.
The services provided by WeChat agency operation include: content operation, event operation, and channel promotion. The price of content operation involves the output of content copywriting (whether it is original) and the layout of copywriting; event operation involves online and offline event planning or H5 event production; the cost of channel promotion is relatively high, such as: circle of friends advertising, big V number advertising cooperation, etc.; of course, relevant packages will also be given, basic version-advanced version-customized version, customers can choose according to their own needs.
The operation service fee can be paid on a periodic basis according to customer needs: for example, the operation service fee is charged on a monthly, quarterly, semi-annual or annual basis
Charging method for agency operation: The requirements for WeChat public accounts in each industry are different. Some only need to send pictures and text messages, some need to increase fans, some need to generate some interactions, and some want to increase sales, so there is no unified price for pricing. Therefore, the agency operation company will match different packages according to the different service contents. From basic to advanced, the fees are getting higher and higher. Some are charged monthly, and some are charged annually. The lowest level is less than one thousand yuan per month.