How to create popular items in Taobao online stores
一、 单品供应
1.产品本身质量和款式保证
2.定制+阶段化定制（加强质量+降低成本）
3.包裹形象+质量+发货速度+发货成本
二、单品维护
1.获取时常反馈信息跟踪售后
2.完善并加强报备单页信息强度
3.针对性活动促进口碑营销
三、单品推广
1.店铺内铺推广
2.淘宝客推广
3.直通车推广
4.砖石展位推广
5.活动资源推广
6.硬广推广
四、单品效果分析（参考指标）
1.报备搜索来源增量
2.报备推广图点击率
3.宝贝页人均停留时间
4.宝贝页跳出率
5.单宝贝roi
6.宝贝页转化率
7.宝贝评分+评价
五、单品页面
1.产品标题---搜索优化
2.产品主图---颜色+尺码
3.活动（系统+后台）
*满就送
*免邮
*多倍积分
*搭配减价
*限时折扣
4.店铺活动
5.关联营销
（1）【针对产品】与已有单配产品套餐捆绑销售，如：内衣内裤，上衣袜子
（2）【针对店铺】与应季产品、店铺热销产品搭配套餐销售
（3）【针对需求】参考店铺本身与行业关联数据做搭配销售
6.品牌诉求
7.产品情感俗气与
8.模特展示图
9.产品平铺图+特性说明
10.增值服务
11.产品制作流程
【淘宝内部相关服务】：货到付款、运费险、n天无理由退款
【自主制定其他增值】：送礼品
12.阿里旺旺服务代码
13.评分--售后关怀
14.同类宝贝推荐
六、单品售前
1.（市场收集+头脑风暴）整理咨询信息做反馈
2.推荐关联产品+套餐
Professional answer
I. Product supply
1. Guarantee the quality and style of the product itself
2. Customization + phased customization (enhance quality + reduce costs)
3. Package image + quality + delivery speed + delivery cost
II. Product maintenance
1. Obtain regular feedback information to track after-sales
2. Improve and strengthen the information strength of the reporting single page
3. Targeted activities to promote word-of-mouth marketing
III. Product promotion
1. In-store promotion
2. Taobao customer promotion
3. Through train promotion
4. Brick and stone booth promotion
5. Promotion of activity resources
6. Hard advertising promotion
IV. Analysis of single product effect (reference indicators)
1. Increase in reported search sources
2. Click-through rate of reported promotion pictures
3. Average stay time on product page
4. Product page bounce rate
5. Single product ROI
6. Product page conversion rate
7. Product rating + evaluation
V. Single product page
1. Product title---search optimization
2. Product main picture---color + size
3. Activity (system + back
*Free gift for purchases over a certain amount
*Free shipping
*Multiple points
*Pairing discount
*Limited time discount
4. Store activities
5. Related marketing
(1) [For products] Bundle with existing single-product packages, such as underwear, tops and socks
(2) [For stores] Bundle with seasonal products and store hot-selling products
(3) [For demand] Refer to the store itself and industry-related data for bundled sales
6. Brand appeal
7. Product emotional vulgarity and
8. Model display picture
9. Product flat map + feature description
10. Value-added service
11. Product production process
[Taobao internal related services]: cash on delivery, freight insurance, no-reason refund within n days
[Other value-added services independently formulated]: gift
12. Aliwangwang service code
13. Rating - after-sales care
14. Similar product recommendation
VI. Pre-sale of single products
1. (Market collection + brainstorming) Organize consulting information for feedback
2. Recommend related products + packages
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