1. New products

This operation strategy is mainly used in the category of non-standard products. For example: women's clothing, women's shoes.

Choose a fixed time to launch new products, so that customers of the store will develop a habit and know that new products will be launched in the store at a fixed time.

Before new products are launched, it is necessary to preheat the new products in advance, tell consumers what the next new product is, whether it is worth looking forward to, or use the form of pre-sale to test the products to see if consumers will buy these styles.

The new operation strategy is to launch new products, test models, pile up the quantity, and finally push the explosive models. This series of operation methods determines whether the store can sell this batch of goods well.

And new stores need to have R&D capabilities to quickly develop new products, otherwise they will not be able to support periodic new products, which will lead to user loss.

2. Hot-selling type

The hot-selling type of operation strategy is used in the category of standard products, such as electrical appliances. This operation strategy requires the team to quickly explode the sales of a product and quickly put a product link in the top few.

When making hot-selling products, we need to focus all sales on this product. The first thing customers see when they enter the store is this product, and the promotion costs are tilted towards this product.

And the most feared thing is that in the process of promoting hot-selling products, there is insufficient promotion costs, and the promotion is stopped halfway, resulting in all the previous work being wasted. It also requires a high level of overall operational capabilities for the team, and requires a domineering and tough operation team. To complete the planned sales within the specified time, you must do everything you can to achieve it, and you cannot retreat when you encounter problems.

3. Benchmarking

The benchmarking operation strategy is used in the category of absolutely standard products, such as the model of Joyoung soymilk machine. All stores sell this model of products. Whether in appearance, function or detail page design, the official ones are exactly the same.

How to make such a product? Use the benchmarking strategy, set up imaginary enemies, concentrate resources, quickly defeat the imaginary enemies at the current stage, and enter the next stage. In the same stage, what we need to do is to block the position and create differentiation in homogeneity. The differentiation can be: price, service, main picture display, logistics, etc. At this stage, the differentiation that can defeat competitors is enough. Then climb to the next stage and look for differentiation points to defeat competitors in the next stage.

4. Repurchase

The repurchase operation strategy is used in categories with high repurchase rates, such as cosmetics, women's clothing, snacks, etc.

The operation of the store is also mainly focused on new customers, old customers, CRM management, membership system, etc. New customers are to attract new customers, old customers are to do CRM management, or use the membership system to let customers make multiple purchases. This has a complete system that allows consumers to buy, buy, buy, and buy. I will talk about it in detail later.

5. Activity-based

The activity-based operation strategy relies on short-term activities to quickly compare with competitors. In theory, it can be used in all categories, because there is a platform, and the platform will do activities. As long as it meets the requirements of the activity, the product can be put up for activities. But it is best to choose a high customer unit price, because each activity has a pit position KPI, and it is easier to complete the pit position with a high customer unit price.

Choosing this strategy requires a good grasp of the product's profit and the ability to negotiate with the waiter, otherwise the profit cannot support it, and the last activity was a loss, so it is better not to go. With profit, you still have to negotiate with the waiter and tell the waiter that this product can complete the KPI after it goes up. If it cannot be completed, you may be pulled into the black room.

6. Internet celebrity type

To use this type of operation strategy, you must first have an Internet celebrity. The definition of an Internet celebrity here is that you must be able to recommend products to others and become an opinion leader in a small or large circle. Theoretically, it is applicable to all categories, but it is best to use it in categories that are easy to recommend, such as: cosmetics, skin care products, mother and baby products, etc.

7. Distribution type

The distribution type of operation strategy can be used to quickly establish cognition and build cognition of a small category in the minds of consumers.

During the operation, you need to find stores of the same type to cooperate with, and pay attention to the benefit design of the initial cooperation with the store to achieve customer sharing.

8. Composite type

The composite operation strategy means exactly what it says. Choose two or more of the above seven operation strategies and combine them into the store's operation strategy.