好学。
只要大家肯花时间和心思其实运营并不难。
1、分析店铺 最主要的途径是通过生意参谋,然后通过推广的记录以及客服的记录来做出综合性的分析。 比如我们的客服主管就要参考总销售额,然后结合流量、转化率、客单价等做出进一步的分析。比如说访客流量来源、投入成本、未达标的原因是什么、流量下降的点在哪。
2、分析对手 这是判断一个运营人员是否有成色的重要参考,尤其是那些排名前十的竞争对手需要格外的注意。 排名高说明实力较强,团队的规模也是比较大的,去学习它们的主图设计、标题优化甚至是宝贝的选择这些都是学习的地方。
Easy to learn.
As long as everyone is willing to spend time and effort, operation is actually not difficult.
1. Analyze the store. The main way is to use Business Advisor, and then make a comprehensive analysis through the promotion records and customer service records. For example, our customer service supervisor will refer to the total sales, and then make further analysis based on traffic, conversion rate, customer unit price, etc. For example, the source of visitor traffic, investment cost, reasons for non-compliance, and where the traffic drops.
2. Analyze opponents. This is an important reference for judging whether an operator is good or not, especially those competitors ranked in the top ten need special attention. A high ranking means strong strength and a relatively large team. Learning their main picture design, title optimization and even product selection are all places to learn.