Guming's live broadcast room is operated through an online live broadcast platform. Because Guming is a traditional tea brand, new product promotion and brand publicity through live broadcast can better attract young consumers and increase popularity and influence. Guming's live broadcast room will launch different live broadcast programs on a regular basis every day, such as tea art performances, tea knowledge explanations, tea tasting experiences, etc. Users can watch, comment, purchase products and interact online, which can increase user stickiness and conversion rate. Guming also narrows the distance with consumers and increases user loyalty through fan benefits and special events.

The operation mode of Guming's live broadcast room is mainly to sell tea and related accessories through live broadcasts, and increase user stickiness and brand exposure with the help of online celebrity anchors and fans. Specifically, Guming's live broadcast room will invite well-known tea masters or online celebrity anchors to perform tea art performances or explain tea knowledge, and at the same time display the tea and tea sets and other related accessories they sell, attracting users to buy goods in the live broadcast room. At the same time, Guming will also attract more fans to pay attention to the live broadcast room through online celebrity recommendations or activities, and interact with fans in the live broadcast room to improve fan stickiness. In addition, Gu Ming will also publish relevant content on other social media platforms, such as Weibo and Douyin, to increase brand exposure.

Gu Ming's live broadcast room uses live broadcasts to showcase the quality of tea products and tea culture, while providing a direct purchase channel to operate tea products. Gu Ming's live broadcast room will also invite tea artists and tea experts to interact to increase fun and knowledge. In addition, the live broadcast room will be continuously optimized and improved according to user needs and feedback. As a new type of online marketing method, the live broadcast room has become the choice of more and more companies. Through live broadcasts, companies can display the use effects, production processes, quality sources and other content of the products to increase users' trust and desire to buy. Moreover, the live broadcast room can also provide consumers with more convenient purchase channels and more personalized services. Therefore, the operation of the live broadcast room is an indispensable part of the company's marketing strategy.

Gu Ming's live broadcast room attracts tea lovers and consumers by continuously launching high-quality tea products and unique tea culture experiences, and provides online live broadcast services for selling tea products. At the same time, the live broadcast room also regularly holds tea culture activities and interactive games to enhance the interaction and stickiness between users and brands and promote sales. The operation of Gu Ming's live broadcast room needs to take into account factors such as the preferences, consumption capacity and purchasing habits of the target population, provide products and services that meet user needs, and market through various means to enhance brand awareness and reputation. The successful operation of Gu Ming's live broadcast room also benefits from the team's professional technology and innovative consciousness, constantly improving and perfecting products and experiences, and improving user satisfaction and loyalty.

Gu Ming's live broadcast room is operated through a website or mobile APP. There are anchors in the live broadcast room to broadcast live and promote the brand and products of Gu Ming Tea. Users can interact with the anchors through the interactive functions in the live broadcast room and purchase the products promoted by the anchors. The operation process of the entire live broadcast room is based on Internet live broadcast platforms such as Douyu and Huya, and is carried out through live broadcasts on the Internet. The operation of Gu Ming's live broadcast room mainly utilizes the interaction and user increment brought by live broadcasts to enhance brand exposure and product sales. For products of different brands, Gu Ming will choose different anchors to promote them to meet the tastes and preferences of target users. Gu Ming will also hold live broadcast activities and interactive quizzes from time to time to improve user enthusiasm and sense of belonging. Through these activities, users can get more rewards and discounts, increase user stickiness and improve brand loyalty.