Conditions that must be met in the household appliances category

1. The products sold by the enterprise applying to open a store must pass the national compulsory certification, and the enterprise must provide the 3C certification of the product.

2. If a Taobao store sells gas water heaters, it must provide a quality inspection report of the national standard "Household Gas Instant Water Heater". Only products that meet the national quality standards can be sold on the Taobao platform. If the merchant sells products including gas stoves, it must provide a quality inspection report of the national standard "Household Gas Cooker". If the national standards change, the quality report provided by the merchant will be based on the latest national standards.

3. If the Taobao merchant operates products in the large household appliances category, such products fall within the scope of the national energy efficiency label, and the merchant must provide a photo of the energy efficiency label affixed to the body of the product that is different from a certain model in the product list. The product list includes three types of products: electric water heaters, gas water heaters, and water storage kitchen treasures. Merchants must provide photos of energy efficiency labels for any one of these three types of products.

Other first-level categories under the household appliances category meet the conditions

1. The products sold by the company applying to open a store must be subject to national compulsory certification, and the company must provide the 3C certification certificate for the product.

2. Massage pillows, foot baths, massage cushions, massage cushions, massage sticks, neck massagers and other products must provide a test report, and each brand must provide a test report from a third-party agency. For merchants who have settled in the Taobao platform, the Tmall platform will regularly conduct irregular spot checks on merchants who have settled in the Tmall platform.

How to operate an electrical appliance store

1. There are many sellers selling electrical appliances on Taobao, so if novice sellers want to win, it is best to lower the price of the goods and establish their own electrical appliance brand image. Find your own market advantages. Win a place for yourself.

2. Use some package sales methods to gain the weight of competition, not only testing and price, quality, and after-sales service. In order to meet the psychological needs of consumers, packaged appliances will sell better than single appliances, which is also the real situation of the market.

3. Sellers should consider the problem from the perspective of consumers. Taobao customer service should constantly introduce the advantages of electrical appliances, and at the same time honestly inform customers of some unavoidable defects, which are generally defects that customers can bear. And give a reasonable price, so that consumers can compare whether their consumption level can meet the requirements and whether their hearts can be satisfied.

4. Merchants should be able to use various marketing methods to stimulate customers' desire to buy. At the same time, customer service needs to know everything about the electrical appliances they sell, so that they can answer consumers' questions fluently. Then sellers who really have needs will place orders to buy even if they are not completely satisfied with the price.

Whether it is large or small household appliances, it is necessary to provide invoices to users. Both paper invoices and electronic invoices are acceptable. This will give consumers an impression that the seller is reliable. Therefore, do not wait for the buyer to provide the invoice. Actively attaching it to the product will make the buyer feel that the store is legitimate.