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What are the responsibilities of an e-commerce operations specialist?

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仅供参考:

职位描述:

岗位职责:

1、协助部门领导完成天猫店的整体规划、营销、推广、客户关系管理等系统经营性工作;

2、负责店面日常改版策划、上架、推广、销售、售后服务等日常运作;

3、制定网站运营年度、季度、月度指标及重点计划,完成公司对店铺的发展诉求,

4、熟悉天猫操作流程和交易规则及关注相关公告发布并作出及时反应对策;

5、制定月度销售任务和服务水平提升目标,制定月度店铺推广预算;

6、负责策划店铺促销活动方案,执行与配合官方相关营销活动,带领管理团队完成预期销售目标;

7、负责收集市场和行业信息,产品分析,为公司定制网销产品提供依据;

任职条件:

1、三年以上网店运营经验;

2、熟悉天猫后台流程及规划,对网络推广有丰富的经验,能独立运营店铺。

3、良好的策划及执行能力,熟练操作绘图和修图软件。

4、善于网络营销推广管理与策划、促进网店销售方法的运作。

5、具备敏锐的市场洞察力,具有很强的沟通、协调能力和团队合作精神,有集体荣誉感,有责任心,好钻研,有工作热情,认同公司企业文化,愿与公司一起长期稳定发展。

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For reference only:

Job description:

Job responsibilities:

1. Assist department leaders in completing the overall planning, marketing, promotion, customer relationship management and other system operations of the Tmall store;

2. Be responsible for the daily operations of the store, such as daily revision planning, listing, promotion, sales, and after-sales service;

3. Formulate annual, quarterly, and monthly indicators and key plans for website operations, and complete the company's development demands for the store;

4. Be familiar with Tmall's operating procedures and transaction rules and pay attention to relevant

5. Formulate monthly sales tasks and service level improvement goals, and formulate monthly store promotion budgets;

6. Be responsible for planning store promotion activities, executing and cooperating with official marketing activities, and leading the management team to achieve expected sales goals;

7. Be responsible for collecting market and industry information, product analysis, and providing a basis for the company to customize online sales products;

Qualifications:

1. More than three years of online store operation experience;

2. Familiar with Tmall backend processes and planning, have rich experience in online promotion, and be able to operate stores independently.

3. Good planning and execution capabilities, proficient in drawing and retouching software.

4. Good at online marketing promotion management and planning, and promote the operation of online store sales methods.

5. Have keen market insight, strong communication, coordination skills and teamwork spirit, have a sense of collective honor, a sense of responsibility, good research, enthusiasm for work, identify with the company's corporate culture, and are willing to develop long-term and stable with the company.

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