01生活区的花摊和花店:设备相对简单,由于设备的简单,相对的花卉服务项目也不是很完善,它们存在的地点在花市、小区、医院、学校附近,其好处是购花方便,缺点是花卉的品质不能完全保证,损耗大,包装比较粗糙,如果对此能加以改制,也同样具有一定的销售潜力。
02写字楼内经营花店:由于花店房租的价格特定,而顾客的针对性也比较强,花艺程度相对比较高,制作的商品和花卉的质量都有一定的保证,花店的存在符合了市场需要。
03花艺工作室:它们一般开设在写字楼、酒店、地下室内,经营者凭借高水准的设计、优质的服务、业务员的促销和设计师本身的魅力进行经营,其特点是能够满足顾客的不同需求。
04以超市为主的销售经营,通常分为两种:一种是通过服务员的设计和包装进行销售,和通常花店一样。另一种是将花分成小份,标价,任顾客挑选购买的散花销售。
05正规的高档花店:精美的装修、靓丽的橱窗、独立的保鲜设备、优质的服务、高品质的制作设计、完善的服务项目使其吸引顾客的购买。
06网络上开花店:拥抱互联网就是拥抱未来!电商经济高速繁荣发展的当下,网上花店,鲜花网站如雨后春笋般闯入人们的视野!在网上开花店最大的优势就是不用考虑房租和店面装修的问题。遵循互联网经济原则,鲜花网通过百度竞价的方式吸引网络流量、资源。把目标客户第一时间引导至网站选购。
面对互联网的迅速发展,现在有很多店已经将线下销售和线上销售完美结合,线上不但宣传销售,并且能够引导线下同城客户到店选购,或者线下客户可选择将店内鲜花,线上送给远在外地的朋友。
如今花店只能与时俱进才能不被互联网线上销售花店打败。不管您是以何种方式经营,您都得跟着时代前进。
01 Flower stalls and flower shops in living areas: The equipment is relatively simple. Due to the simplicity of the equipment, the flower service items are not very complete. They are located near flower markets, residential areas, hospitals, and schools. The advantage is that it is convenient to buy flowers. The disadvantage is that the quality of flowers cannot be fully guaranteed, the loss is large, and the packaging is relatively rough. If this can be reformed, it also has certain sales potential.
02 Flower shops in office buildings: Since the rent of flower shops is specific, the customers are more targeted, the flower art level is relatively high, and the quality of the products and flowers produced is guaranteed to a certain extent. The existence of flower shops meets the needs of the market.
03 Flower art studios: They are generally opened in office buildings, hotels, and basements. The operators rely on high-level design, high-quality service, sales promotion by salesmen and the charm of the designers themselves to operate. Their characteristics are that they can meet the different needs of customers.
04 Sales operations mainly in supermarkets are usually divided into two types: one is to sell through the design and packaging of waiters, just like ordinary flower shops. The other is to divide the flowers into small portions, mark the prices, and sell them as loose flowers for customers to choose and buy.
05 Formal high-end flower shops: exquisite decoration, beautiful windows, independent fresh-keeping equipment, high-quality services, high-quality production design, and complete service items make them attractive to customers.
06 Opening flower shops on the Internet: Embracing the Internet is embracing the future! At present, with the rapid prosperity of the e-commerce economy, online flower shops and flower websites have sprung up like mushrooms after rain and entered people's vision! The biggest advantage of opening a flower shop online is that you don't have to consider the issues of rent and store decoration. Following the principles of Internet economy, the flower website attracts network traffic and resources through Baidu bidding. Guide target customers to the website for purchase as soon as possible.
Facing the rapid development of the Internet, many stores have now perfectly combined offline sales and online sales. Online sales not only promote sales, but also guide offline customers in the same city to shop in the store, or offline customers can choose to send flowers in the store online to friends far away.
Nowadays, flower shops can only keep pace with the times to avoid being defeated by Internet online sales flower shops. No matter how you run your business, you have to keep up with the times.
1. Sell simple and high-quality flowers
When opening a flower shop, you must remember that customers are not flower lovers, nor are they people who hold a flower book in their hands all day. In this regard, the more complex your work is, the less likely it is to gain customer recognition. Simple, beautiful, high-quality, and good meaning, customers will like it at a glance. This not only saves creative costs, but also saves a certain amount of time.
2. Increase order channels
In addition to festivals, general orders come from birthdays, meetings, etc. Try to cooperate with some complementary physical stores (coffee shops, cake shops, etc.), which will also be very effective in increasing orders.
3. Photography
For the image creation of a flower shop, an excellent photographer is very necessary. Only when the work is perfectly displayed will others be interested and have the desire to buy.
4. Quality
Many flower shops are accustomed to price promotions, which will not have much effect. For people who buy flowers, this is a kind of emotion. It doesn't matter if it's one hundred more or one hundred less. What customers care about is, will the person I send it to like it? Will the quality of the flowers satisfy him? The flower shop must have brand awareness.
5. Online sales
You can simply post it on your Moments to promote it. Taobao, Douyin, Weibo, and Xiaohongshu are all tools that can be used for marketing. You can also add more social group chats, and then use software such as "Reed Assistant Plus" to send group messages for yourself. The effect is still good. The software mainly features: intimate group messages, no-disturb fan clearing, WeChat group messages, contact tags, desktop tagging, etc.