The Taobao Tianhe Plan is a **brand joint marketing plan**, which aims to help brands improve their ability and efficiency in operating consumers through data empowerment.

The Tianhe Plan is a marketing strategy launched by Tmall. Its full name is "Tmall Brand Joint Marketing Plan", abbreviated as Tianhe Plan. The core of this plan is to **use the data resources provided by Alibaba to open up a channel of contact within the site for brand merchants**, so as to improve the brand's global operation capabilities without affecting the brand's original market investment. Specifically, the Tianhe Plan includes the following aspects:

1. **Brand Joint Exposure**: When a brand advertises, it will appear on the advertising screen together with the Tmall brand, which can not only increase the brand's exposure, but also enhance consumers' trust with the help of Tmall's brand effect.

2. **Traffic Conversion**: Through the Tianhe Plan, the traffic brought by advertising can be converted into actual sales, guiding consumers to enter the brand's store or operation position on Tmall, thereby improving the conversion rate.

3. **Multiple business types**: There are multiple business types under the Tianhe plan, including Tianhe replacement, traffic treasure, Tianhe currency, T.O.P, etc. These business types can help brands achieve precision marketing in different channels and scenarios.

4. **Online and offline integration**: The Tianhe plan not only focuses on the online advertising effect, but also involves the data analysis and utilization of offline advertising to achieve online and offline marketing interaction.

In summary, the Taobao Tianhe plan is a comprehensive marketing tool that helps merchants improve their brand influence and sales performance by integrating Tmall's platform resources and data analysis capabilities. For participating sellers, this is a new traffic bonus opportunity, but they also need to formulate appropriate marketing strategies based on their own situation to fully utilize the benefits of this plan.