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What will Taobao and Tmall be called after the merger?

| 1Person Answer

应该还是叫淘宝吧。

阿里巴巴集团中国数字商业板块总裁戴珊发布内部信,宣布原淘宝天猫业务的新组织架构。

其中,最受关注的调整莫过于“在坚持淘宝、天猫双品牌运营的基础上,新设立产业运营及发展中心、平台策略和运营中心、用户运营及发展中心,分别由吹雪、思函、玄德负责,对戴珊汇报”。

换句话说,原本分别属于两个事业群的淘宝和天猫,以后就由同一套班底负责了。

Professional answer

P

熵谈电商

直击电商本质,探讨热门模式与话题,与大家共分享电商的那些事儿~

It should still be Taobao.

Dai Shan, President of Alibaba Group’s China Digital Business Division, issued an internal letter announcing the new organizational structure of the original Taobao and Tmall businesses.

Among them, the most watched adjustment is that “on the basis of adhering to the dual-brand operation of Taobao and Tmall, the new Industry Operation and Development Center, Platform Strategy and Operation Center, and User Operation and Development Center will be established, which will be respectively managed by Chuixue, Sihan, and Xuande, and report to Dai Shan”.

In other words, Taobao and Tmall, which originally belonged to two business groups, will be managed by the same team in the future.

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