Hello everyone, I am Lao Shen, a Taobao artist. Selling women's bags on Taobao is not bad.

First: the demand is large, the crowd is wide, and women's money is easy to make

Women's bags are indeed a very mature category on Taobao and a very popular product. Enter "women's bags" on Taobao, and you can see a lot of data, such as 45% of users like women's bags in the range of 89-370 yuan.

Let's narrow the search range, for example, there are many straight leather bags between 200-300 yuan,

Let's take a look at some data on women's bags on the Alibaba Index

Genuine leather women's bags are still a very popular category. If you want to do it, you can try to operate it.

Second: Taobao women's bags have high visual requirements

Women's bags are fashionable. To put it simply, they are accessories, and to put it more broadly, they are luxury goods. To open a Taobao store to sell women's bags, the visual cost is very high. Models, scenes, photographers, and post-photo editing, design, etc., after this series of processes, the visual cost of a women's bag is very expensive. If you do it yourself, the risk is a bit high. If you do it without a source, it's easy. I personally suggest that you start with no source, learn how to operate, and then after the store has a stable increase in traffic, you can try to create your own unique vision.

Of course, although the female market is large and there is a way to go, the competition is really cruel. If you are not sure, don't start blindly.

The women's bag industry is relatively good.

I have operated women's bags for a period of time. Let me briefly talk about the advantages and disadvantages of the women's bag industry.

First, the style is not affected by seasonality. For example, the largest category of Taobao is women's clothing, but women's clothing is seriously affected by the season. A hit may only sell for a few months, and you have to prepare the next season's products, re-do the data, select the style, test the style, etc. Basically, a women's bag can be sold all year round, and a hit can basically sell for 2 to 3 years, saving time and effort.

Second, there is no size effect. For example, for women's clothing and shoes, monthly returns and exchanges due to size issues can account for 10% to 20% of the total monthly volume.

Disadvantages

First, there are many similar models in the market, and the homogeneity of the models is serious.

Second, the competition is fierce (if you are a factory and have your own original design, you can ignore it.), and sales are king.

After we have a simple understanding of women's bags, we must consider how to accurately cut the market for women's bags, so that we can do it more easily.

At this time, we need to conduct a data analysis of the market. If you have not made women's bags before, then we need to first understand what types of women's bags are there? We can use Baidu, Zhihu, Toutiao and other tools to search for what types of women's bags are there? Take a look at the content summarized by others for us and count it out. We can also go to Taobao to see the stores that sell better and see what their product categories are? In this way, we can easily sort out the types of products through multiple channels.

Taobao has a data query tool called Taobao Market Quotes. If you don't have a subscribed tool, you can go to Taobao to search for market quotes and rent it. If you don't have much data, you can also ask them to help you query.

When we check the data, we need to pay attention to the following data points. First, the search index. The higher the search index, the more people search. In theory, the higher the search index, the better. The minimum daily search value is not less than 1,000. Second, the number of online products. The fewer the number of these products, the better. The fewer the number, the lower the competition and the easier it is to do. Third, the conversion rate. In theory, the higher your conversion rate, the better, but it must not be zero. If the conversion rate is zero, it means that no one has purchased through this keyword. If we use this word, there may be traffic, but no one will buy. When we find that the conversion rate is zero, try to open its trend, and then we will look at its conversion rate in the past month. If there is no conversion in one or two days in a month, there is no problem. Fourth, the proportion of mall clicks. The higher the proportion of mall clicks, the higher the clicks that this customer prefers to the mall. If you are a C store, try to choose a mall with a small proportion of mall clicks.

Knowing the above points, we can find out the keywords with high search volume, few online products and stable conversion rate to match products through data screening. I believe it can help you get off to a good start.

I wish you success in your business. Come on. If you still don’t understand something, you can send me a private message to exchange and learn from each other.

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