Some are reliable, some are not. Because the reliability of Taobao operators depends on their business methods and integrity. Some reliable operators will run their own stores well, take product quality and after-sales service seriously, and win the trust of consumers. Some unreliable operators will cut corners, sell inferior products, and provide irresponsible after-sales service, which will damage the rights and interests of consumers. If you need to shop on Taobao, you can pay attention to the service and evaluation of the store, choose a reliable store, and reduce shopping risks. At the same time, the rights protection mechanism is also constantly improving, and consumers can complain and defend their rights when they encounter problems.