Flower shop business marketing methods

1. Event sponsorship

You can regularly use a little money to support valuable cross-border floral design, which can quickly expand your influence in other circles. For example, magazine shooting, celebrity bouquet sponsorship, or even a larger event support, choose a lower cost price support or completely free, but the premise is to list the value return and make a good assessment.

2. Event marketing

When it comes to big events, generally speaking, it is mainly the anniversary of the flower shop, or the same style as the star, such as Internet celebrities, today in history, today's headlines, hot spots, and even a song can be used as your marketing material.

3. Offline marketing

In short, it is the local marketing of the flower shop.

4. Window design

The flower shop can set aside a certain position as a display of floral works for passers-by to watch, which is also an invisible marketing plan. Only when passers-by are attracted into the store can you really start your sales plan.

5. Flower Arrangement Experience

You can do a free flower arrangement experience DIY activity on a certain day. Although it seems to be a loss, it will retain customers. Will the business still be less? You need to take a long-term view.

Flower Shop Management

6. Membership System

For now, whether it is a physical store or an online store, the membership system is a common marketing method, and it is also a more practical marketing method. Flower pollens can issue membership cards to customers and set a membership day, on which day they can give customers some small gifts or enjoy discounts.

7. Online Marketing

For online marketing, today we mainly talk about WeChat marketing.

Then WeChat marketing is divided into Moments marketing and public account marketing.

8. Moments Marketing

Don't think that Moments marketing is just a simple post on Moments. Some people's posts are blocked by everyone, while some people's posts are popular with everyone. Why is this?

Marketing in Moments is very simple. Please grasp three points: first, content; second, frequency; third, interaction.

(1) Content

There are three forms of posting in Moments:

1. Pure text, 2. Combination of pictures and text, 3. Pure pictures. In terms of text and pictures, pictures should be clear and aesthetic. The text content should be of high quality. It should not be empty words or negative emotional venting. Naked, vulgar content is even more rejected. (Only two forms, 1 and 2, are recommended for posting.

Flower art training

(2) Frequency

The frequency of posting on WeChat is not so important. As a flower shop owner, your flower art is more or less a pleasing sight to others. As long as the content can meet the above points, the frequency is irrelevant. One thing to note is that "the same text and pictures cannot be posted repeatedly."

(3) Interaction

Interacting with loyal fans can increase fan stickiness; it can build a bridge of mutual understanding with potential fans; it can increase the exposure of the flower shop; it can lay the foundation for cultivating fans; it can increase the probability of fans purchasing products. The essence of interaction is to communicate with people and "establish relationships" with people.