1. Do a good job of marketing positioning

For traditional merchants, what kind of people should the merchants target? Generally, young people are the main purchasing power, so they are mainly targeted at office workers, students, and children in the 80s and 90s. So what kind of products do they like? Snack products are positioned as children's food. Merchants can market around children during live broadcasts, which will attract more accurate customers. After that, we will operate more purposefully when we go live, so the customers attracted will be more accurate.

2. Design live broadcast content

Before the live broadcast, merchants should design the live broadcast content, how to market, and what the scripts are. Only in this way can merchants sell goods better. The design of live broadcast content is more attractive and solves the pain points of customers.

3. Design of live broadcast activities

When merchants operate live broadcasts, they are to sell products and attract target customers. This requires merchants to set up corresponding game marketing to stimulate customer interest, such as new coupons, game draws, attention to grab free orders, and even welfare flash sales. This can not only increase product sales